Memo to Marketers: It's Your Fault if Your Shops Flounder

Forrester Study Finds Client Companies Must Take the Reins in Digital World Rather Than Wait for Shops To

Published: March 29, 2010

NEW YORK (AdAge.com) -- To put this simply, if marketers are counting on their agencies to lead them into a world of changing consumer behaviors and media habits, they should think again. ...

Full Article Word count: 1056

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Memo to Marketers: It's Your Fault if Your Shops Flounder

Forrester Study Finds Client Companies Must Take the Reins in Digital World Rather Than Wait for Shops To

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