You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Pepsi Starts 'I Count' Hispanic Initiative Eva Longoria Parker Will Direct Documentary for Census-Boosting Campaign By Laurel Wentz, Published on March 29, 2010 26 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.