You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Facebook Gives 'Like' More Love, 'Fans' the Boot Social Website's Shift in Language, User Actions Could Work to Marketers' Advantage By David Berkowitz, Published on March 30, 2010 17 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.