You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Outdoor Ad Industry Finally Gets Its Improved Metrics 'Eyes On' Currency Should Help Outdoor Compare Against, and Compete With, Other Media By Andrew Hampp, Published on March 30, 2010 14 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.