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How P&G Remains a Leading Global Marketer

Video: At Induction to AAF Hall of Fame, Execs Discuss Importance of Multi-Brand Efforts

Published: March 30, 2010

NEW YORK (AdAge.com) -- Procter & Gamble Co. became the first corporate inductee to the American Advertising Federation Hall of Fame on March 25, and while it's a big honor, it could be seen as a mixed blessing. In an interview with Advertising Age prior to the induction, P&G Chairman-CEO Bob McDonald said avoiding the trap of leaning too heavily on the company's marketing legacy is one thing that keeps him up at night. ...

Full Article Word count: 469

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