Advertising Age Article Abstract
Web-Tracking Research Emerging From Surveys' Shadow
As Social-Media Continues to Grow, Marketers Place More Emphasis on Listening to Consumers
BATAVIA, Ohio (AdAge.com) -- Replacing "asking" with "listening" has been a hot topic at market-research conferences for the past couple of years. But now some researchers are finally doing more than talking -- they're taking steps toward replacing surveys with web tracking. ...