You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract 'Modern Family' Featured an IPad, but ABC Didn't Collect Why Apple Didn't Have to Pay for Play -- Again By Brian Steinberg, Published on April 01, 2010 17 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.