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Advertising Age Article Abstract

'Modern Family' Featured an IPad, but ABC Didn't Collect

Why Apple Didn't Have to Pay for Play -- Again

By: Brian Steinberg
Published: April 01, 2010

NEW YORK (AdAge.com) -- Apple may not have paid for its new and much-ballyhooed iPad device to be woven into a main storyline in last night's showing of "Modern Family" on ABC, but everyone is acting as if they did. You can see why, especially when you consider how much ABC might have gotten if it had charged for all the iPad play. ...

Full Article Word count: 694

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