Advertising Age Article Abstract
Pepsi, InBev's A-B Join Forces in Landmark Media Pact
Giants Wield Combined $1.15B Budget to Get Better Prices From Broadcast, Cable, Mags and Outdoor Sellers
CHICAGO (AdAge.com) -- In a landmark deal, mega-marketers PepsiCo and Anheuser-Busch InBev -- which together spent more than $1.15 billion on U.S. measured media last year -- are pooling their vast scale to wring savings out of media companies. ...