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Pepsi, InBev's A-B Join Forces in Landmark Media Pact

Giants Wield Combined $1.15B Budget to Get Better Prices From Broadcast, Cable, Mags and Outdoor Sellers

By: Jeremy Mullman
Published: April 05, 2010

CHICAGO (AdAge.com) -- In a landmark deal, mega-marketers PepsiCo and Anheuser-Busch InBev -- which together spent more than $1.15 billion on U.S. measured media last year -- are pooling their vast scale to wring savings out of media companies. ...

Full Article Word count: 807

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