You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract TV Series From Y&R Shows Creative Agencies Creating More Consumer Media Y&R, Fox Sports Net and Cellular South Air 12-Episode 'Head to Head' Nationwide Starting Monday By Jeremy Mullman, Published on April 09, 2010 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.