Advertising Age Article Abstract
The Hub Set to Make Kid Cable Playground More Crowded
In Upfront, Older Players Wooing Older Viewers as Newcomer Sees Opening With 6-12 Set
NEW YORK (AdAge.com) -- For years, the kids' cable upfront was a two-and-a-half player game, where advertisers could do the vast majority of their business with Nickelodeon, Cartoon Network and a few select shows on the subscriber-supported Disney Channel. But in 2010, marketers and audiences will have nearly double the opportunities at their fingertips as Discovery and Hasbro ready a new network, The Hub, for a fall launch, and Disney XD enters its second year as a growing destination among young boys. ...