You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract McDonald's Names First Social-Media Chief Hire of Rick Wion, Founding Member of Digital Task Force, Comes After a Year Spent Devising Strategies By Emily Bryson York, Published on April 12, 2010 14 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.