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Advertising Age Article Abstract

McDonald's Names First Social-Media Chief

Hire of Rick Wion, Founding Member of Digital Task Force, Comes After a Year Spent Devising Strategies

By: Emily Bryson York
Published: April 12, 2010

CHICAGO (AdAge.com) -– McDonald's is ramping up its social-media efforts in the U.S., naming its first director-social media, Rick Wion. ...

Full Article Word count: 385

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