Advertising Age Article Abstract
Oprah Bio Won't Impact 'Teflon' Brand, Experts Say
However, Kitty Kelley's Book Still Has Potential to Move Volumes Despite Alleged Media Blackout
NEW YORK (AdAge.com) -- Even though Kitty Kelley has a snowball's chance in hell of seeing her latest unauthorized biography, "Oprah," make it into Oprah Winfrey's book club, publicity and PR experts don't believe Ms. Kelley will have any problems moving a significant volume of books. Those same experts are also laying similar odds that the book will have any impact on the juggernaut brand known as Oprah. ...