You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Dumenco on Why Apple Is 'the New Gorilla' Ad Age's Media Guy Discusses Company's Transformation as It Tightens Grip Across Platforms By Kunur Patel, Published on April 14, 2010 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.