Advertising Age Article Abstract
Ford's Jim Farley Says Recession Was a Blessing for Digital
Auto Marketing Chief Says More Ad Resources Needed for Post-Launch Campaigns
NEW YORK (AdAge.com) -- That severe nosedive the economy took wasn't all bad for Detroit. Jim Farley, group VP-global marketing at Ford Motor Co., told attendees at Advertising Age's Digital Conference today that it was actually the best thing for automotive marketing, especially on the digital front. ...