Advertising Age Article Abstract
Agency Collaboration More Important Than Expertise, Say Marketers
In an Increasingly Fragmented Media World, There Must Be a Focus on Account Management
NEW YORK (AdAge.com) -- Marketers at the second day of Ad Age's Digital Conference said they could care less whether it's a digital or traditional shop that takes the lead on a marketing campaign, as long as they figure out how to orchestrate campaigns consistently and collaboratively. ...