Advertising Age Article Abstract
The World's Best Banner Ads (And Why They Worked)
Bannerblog's Ashley Ringrose Presents Work for Coke, VW, Pringles, U.K.'s National Health Service and Others
NEW YORK (AdAge.com) -- What makes a great online display ad? Ashley Ringrose, co-founder of Soap Creative and curator of Bannerblog, has some ideas. Among them: A truly interactive ad must have an interactive idea. Entertain and involve the user and they will respond. That and be useful to consumers. ...