Advertising Age Article Abstract
What Online Advertising Should Learn From TV's Upfront Market
Brand.net COO Says, for Big Brand Dollars, Give Them What They Really Need: a Plan for the Future
Amid the current all-consuming obsession with real-time bidding, hyper-targeting and other buzzwords, it may seem something of an anachronism to pause and reflect on what lessons we in online advertising might learn from TV's upfront marketplace. But there is a reason it works for TV. And those same reasons could help brand dollars flow online. ...