You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract CNN Marries Content and Commercials to Retain Viewers On 'John King, USA,' Network Tests Split-Screen That Offers Live View of News Show's Set During Ad Breaks By Brian Steinberg, Published on April 19, 2010 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.