Advertising Age Article Abstract
BofA Tries to Remind People of Rosier Era
Uses Branded Mini-Docs to Celebrate Bank's Heritage in History Channel Program
NEW YORK (AdAge.com) -- Like all financial institutions, Bank of America is still licking its wounds from the Great Recession. But a new entertainment-marketing partnership with the History Channel finds the bank turning to a rosy depiction of its past in hopes that consumers can overlook its more recent history. ...