Advertising Age Article Abstract
KFC's Stunts Make Nightly News but Don't Stop Sales Slide
Chick-fil-A, Popeyes and Others Gain Ground as No. 1 Fails to Find Coherent Marketing Message
CHICAGO (AdAge.com) -- While a series of stunts drove buzz and the introduction of grilled chicken spiked short-term sales at KFC, the moves also contributed to a lack of consistent brand positioning and a distraction from its flagship product -- both of which have hurt the chain and allowed competitors to creep in and carve out share. ...