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Advertising Age Article Abstract

KFC's Stunts Make Nightly News but Don't Stop Sales Slide

Chick-fil-A, Popeyes and Others Gain Ground as No. 1 Fails to Find Coherent Marketing Message

By: Emily Bryson York
Published: April 19, 2010

CHICAGO (AdAge.com) -- While a series of stunts drove buzz and the introduction of grilled chicken spiked short-term sales at KFC, the moves also contributed to a lack of consistent brand positioning and a distraction from its flagship product -- both of which have hurt the chain and allowed competitors to creep in and carve out share. ...

Full Article Word count: 892

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