Advertising Age Article Abstract
Nielsen: Facebook's Ads Work Pretty Well
When Social Ads Collide With Stated Interests, Awareness Goes Up
BATAVIA, Ohio (AdAge.com) -- It pays to have fans on Facebook if you want your ads to work there too. So-called earned media generated when people mention or advocate brands makes the paid media considerably more effective, according to the first public study to come out of the collaboration of Nielsen Co. and Facebook. The companies plan to discuss results of the study in a session at Ad:Tech in San Francisco on Tuesday. ...