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Advertising Age Article Abstract

Nielsen: Facebook's Ads Work Pretty Well

When Social Ads Collide With Stated Interests, Awareness Goes Up

By: Jack Neff
Published: April 19, 2010

BATAVIA, Ohio (AdAge.com) -- It pays to have fans on Facebook if you want your ads to work there too. So-called earned media generated when people mention or advocate brands makes the paid media considerably more effective, according to the first public study to come out of the collaboration of Nielsen Co. and Facebook. The companies plan to discuss results of the study in a session at Ad:Tech in San Francisco on Tuesday. ...

Full Article Word count: 1156

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