Advertising Age Article Abstract
Why It's Time to Hit the Reset Button on Trust
We Need to Figure Out How to Nurture Credibility in Our Marketing Conversations, Platforms and Models
We need a new conversation on "trust." Radical new models are unfolding before our eyes -- from social commerce to one-click mobile ratings and reviews to trust-incubating "Service 2.0." The pace of change and disruptions begs a new dialogue and a new wave of thinking about we nurture trust and the credibility our conversations, platforms and models. ...