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Advertising Age Article Abstract

Jim Farley: We Need a New Paradigm for Auto Marketing

Ford Marketing Chief Explains How Car Maker Worked With Consumers for Fiesta Launch

By: Michael Learmonth
Published: April 21, 2010

NEW YORK (AdAge.com) -- With the upcoming launch of the 2011 Fiesta, Ford is changing its approach to marketing new models, and that includes turning its brand over to its fans online. ...

Full Article Word count: 309

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