You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract McDonald's Unveils 'I'm Lovin' It' 2.0 Fast-Feeder Reboots 7-Year-Old Campaign in Wake of Massive Sales and Share Gains By Emily Bryson York, Published on April 22, 2010 13 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.