Advertising Age Article Abstract
McDonald's Unveils 'I'm Lovin' It' 2.0
Fast-Feeder Reboots 7-Year-Old Campaign in Wake of Massive Sales and Share Gains
CHICAGO (AdAge.com) -- After more than a year of consumer research and agency brainstorming, McDonald's global chief marketing officer unveiled an updated take on its iconic, 7-year-old "I'm Lovin' It" campaign today before an audience of 15,000 franchisees, marketers and suppliers. ...