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Advertising Age Article Abstract

New Coke: One of Marketing's Biggest Blunders Turns 25

And You Think You'd Like to Forget Your Birthday

By: Abbey Klaassen
Published: April 23, 2010

Today marks a quarter century of one of marketing's biggest blunders -- and the sixth biggest moment in 75 years of advertising, according to Ad Age: New Coke. ...

Full Article Word count: 481

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