You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Noble Pursuit: Why Publishers Are Setting Their Sights on Digital Agencies Viewpoint: Al DiGuido, CEO Of Zeta Interactive By Al DiGuido, Published on April 23, 2010 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.