Advertising Age Article Abstract
Noble Pursuit: Why Publishers Are Setting Their Sights on Digital Agencies
Viewpoint: Al DiGuido, CEO Of Zeta Interactive
Would it really be such a head-scratcher if Hearst bought iCrossing, the interactive agency with a long heritage in search marketing? Despite the challenging odds and the countless doubters, publishers are beginning to muster the courage, conviction and passion to remake themselves for a new age. ...