Advertising Age Article Abstract
Meet the Brands Hiding on Google
How Search Stumbles Hamper Major Retailers Online
YORK, Pa. (AdAge.com) -- If a consumer types a brand name into the Google search box, a home-page link should -- and likely will -- appear as one of the top listings. But does the same thing happen when typing in a generic keyword relevant to that business? Craig MacDonald, Covario CMO, dug deeper into his research, and analyzed five brands at Advertising Age's request, to find out why they aren't ranking at the top of Google search. ...