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Advertising Age Article Abstract

Ann Taylor Investigation Shows FTC Keeping Close Eye on Blogging

Commission's Scrutiny of Retailer for Rewarding Posts About Collection Is a Warning to Marketers

By: Natalie Zmuda
Published: April 28, 2010

NEW YORK (AdAge.com) -- The Federal Trade Commission has made public its first investigation into a company's relationship with bloggers, and while the federal agency took no action, the decision provides some insight into how it is viewing marketers' relationships with online communities. ...

Full Article Word count: 550

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