Advertising Age Article Abstract
Ann Taylor Investigation Shows FTC Keeping Close Eye on Blogging
Commission's Scrutiny of Retailer for Rewarding Posts About Collection Is a Warning to Marketers
NEW YORK (AdAge.com) -- The Federal Trade Commission has made public its first investigation into a company's relationship with bloggers, and while the federal agency took no action, the decision provides some insight into how it is viewing marketers' relationships with online communities. ...