Advertising Age Article Abstract
Big Four Broadcast Networks Set for 20% Gain in Upfront Market
Still Short of 2008 as Ad Buyers Temper Enthusiasm Over Economic Recovery
NEW YORK (AdAge.com) -- The four big broadcast networks could take in as much as 20% more in this year's upfront market than they did in 2009 -- but it still won't be enough to get them back to the high-water mark they enjoyed in 2008, according to a new analyst report from Barclays Capital. ...