Advertising Age Article Abstract
Kraft Heads to Big Screen as Part of Cinema-Ad Deal
Food Giant Brings Branded Content, Not Re-purposed TV Spots, to Pre-show Programs
LOS ANGELES (AdAge.com) -- As part of a new multimillion-dollar deal with National CineMedia, food behemoth Kraft becomes the first food marketer to create unique long-form in-cinema commercial content to entertain movie audiences on the cusp of the summer blockbuster season. ...