Advertising Age Article Abstract
Why Long-Form Ads Are the Wave of the Future
Short Films, Music Videos Featuring Products Engage Viewers With Brands by Providing Entertainment
NEW YORK (AdAge.com) -- Lady Gaga's nearly 10-minute video for "Telephone" is easily one of the most-popular pieces of longer-form content in recent times, boosting visibility for brands like Miracle Whip and dating site PlentyofFish.com that made appearances in the video. But it's also just one in a growing batch of examples that signal marketers' desire to engage with consumers for longer than the standard 30 seconds. ...