Advertising Age Article Abstract
U.S. Automakers Embrace 'Chinafication' of Global Market
GM Rolls Out Car Designs Influenced by Chinese Tastes, From Roomier Back Seats to More Fuel-Efficient Engines
DETROIT (AdAge.com) -- As international automakers rush to win buyers in the Middle Kingdom, Chinese tastes are starting to dictate features popping up in cars sold in other markets, even the U.S. From roomier back seats and extended wheelbases (the distances between the centers of the front and rear wheels) to fuel-efficient three-cylinder engines, the "Chinafication" of globally marketed cars is here. ...