You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract The Twitter Kool-Aid Is Much More Than Just Sugar Water Why the 'Real-Time Web' Matters -- a lot By Bob Garfield, Published on May 03, 2010 16 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.