You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Apparently That Text Can't Wait -- Not Even During Sex Report Reveals Surprising News About Social Media and Its Grip on Our Lives By Beth Snyder Bulik, Published on May 05, 2010 20 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.