Advertising Age Article Abstract
Study Finds Super Bowl Ad Creators Overwhelmingly White
But Cyrus Mehri, NAACP's Press Attention for Findings Prompts Criticism by 4A's for Lack of Agency Dialogue
NEW YORK (AdAge.com) -- The Madison Avenue Project held a press conference today to release a study pointing out that the agency creative directors behind this year's Super Bowl commercials were overwhelmingly white. But at least one industry representative said the press-first strategy is doing little to help diversity efforts. ...