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Advertising Age Article Abstract

The Social-Media Style Guide

Eight Steps to Creating a Brand Persona

By: Brian Solis
Published: May 10, 2010

A brand's style guide is more important than ever, and it is in dire need of innovation in order to humanize a brand voice, something that people can truly connect to online and offline. We need to revisit our core and modernize our story, how we present it and how we intend to be perceived, setting the tone for engagement and resulting activity. ...

Full Article Word count: 1228

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