Advertising Age Article Abstract
Why New CMO Ewanick Will Have It His Way at GM
Promise of Autonomy Lures Ad Age's Marketer of the Year Away From Nissan
NEW YORK (AdAge.com) -- Joel Ewanick, a veritable rock star in the auto-marketing world, shocked the industry last week when he left Nissan -- where he was VP-marketing for just five weeks after having left Hyundai Motor America in March -- to become the new VP-U.S. marketing for GM. It was GM's second, revised offer that lured Mr. Ewanick, according to a company executive who spoke on the condition of anonymity. ...