Why New CMO Ewanick Will Have It His Way at GM

NEW YORK (AdAge.com) -- Joel Ewanick, a veritable rock star in the auto-marketing world, shocked the industry last week when he left Nissan -- where he was VP-marketing for just five weeks after having left Hyundai Motor America in March -- to become the new VP-U.S. marketing for GM. It was GM's second, revised offer that lured Mr. Ewanick, according to a company executive who spoke on the condition of anonymity. ...