Advertising Age Article Abstract
First Cadillac Ads From BBH Make Their Debut
Trio of TV Spots Carry New Line: 'Mark of Leadership'
NEW YORK (AdAge.com) -- The first TV ads for General Motors' Cadillac brand since the car maker switched creative agencies to Publicis-backed Bartle Bogle Hegarty, New York, from Boston-based indie Modernista began airing today. The trio of 30-second spots carry a new line: "Mark of Leadership." ...