You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Can Hub Rally Rivals to Play With Hasbro? Joint Cable Venture With Discovery Faces Challenge of Attracting Advertisers, Possible Government Scrutiny By Andrew Hampp, Published on May 17, 2010 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.