Advertising Age Article Abstract
Can Hub Rally Rivals to Play With Hasbro?
Joint Cable Venture With Discovery Faces Challenge of Attracting Advertisers, Possible Government Scrutiny
NEW YORK (AdAge.com) -- Will we see Barbie on "My Little Pony"? When the Hub launches Oct. 10, the kids' cable network will have more than just increased competition from the Disney Channel, Nickelodeon and Cartoon Network to contend with. The joint venture between Discovery and Hasbro, the world's second-largest toy company, will also have to sell itself to fellow toy marketers such as Mattel. ...