Advertising Age Article Abstract
Will Growing Crop of TV Apps Engage Viewers, Advertisers?
ABC, MTV Already Are Making Mobile Part of Upfront Package, While Others Use It as Viewing Companion
NEW YORK (AdAge.com) -- The Gleeks have an app. So do "Dancing With the Stars" addicts and "Beavis & Butthead" fans. For popular TV series, there's definitely an app for that. ...