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Advertising Age Article Abstract

Yahoo Buys Associated Content for $100 Million

Deal Will Shore Up Portal's Content Offerings, Help Produce Low-Cost Media

By: Edmund Lee
Published: May 18, 2010

NEW YORK (AdAge.com) -- Yahoo has acquired startup Associated Content for an estimated $100 million in a deal that gives the portal new technology and a new strategy for producing low-cost media. ...

Full Article Word count: 582

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