Advertising Age Article Abstract
Google TV: What Does It Mean for Advertisers?
Search Giant Claims That With Interactive Platform 'TV Content Just Became More Interesting'
NEW YORK (AdAge.com) -- Google opened up an entirely new store of inventory for advertisers Thursday with Google TV, an interactive platform that collapses the wall between TV and internet in the living room. The service, created with hardware partners Sony, Logitech and Intel, will launch this fall on TVs, set-top boxes and blu-ray players. ...