You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Get to the Point: The 'Six Words or Less' Philosophy Are You Describing Your Shop or Simply Prattling On? By Meredith Vaughan, Published on May 24, 2010 12 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.