You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Five Reasons Consumers Won't Tune in to Google TV Search Giant Doomed to Repeat Failures of Microsoft TV, Apple TV and Yahoo TV By Ellen Dudar, Published on May 25, 2010 24 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.