You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Has the Internet's Level Playing Field Finally Arrived? New Crop of Technologies Help Small Businesses Overcome Competitive Disadvantages By Judy Shapiro, Published on May 27, 2010 11 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.