News

Advertising Age Article Abstract

Aflac Consolidates Advertising, Media With Publicis Groupe

After Long Relationships With Incumbents, It Completes Agency Overhaul

By: Michael Bush
Published: May 28, 2010

NEW YORK (AdAge.com) -- Aflac has consolidated its advertising with Publicis Groupe, awarding its more than $70 million traditional and digital media-planning and -buying accounts, respectively, to MediaVest and Digitas, respectively, according to executives with knowledge of the review. The shops beat out Havas' MPG. ...

Full Article Word count: 386

Become an Ad Age Subscriber

Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special offers.

SUBSCRIBE NOW LOGIN
Corporate Subscriptions or Site Licenses are also available.

For questions, comments or other service issues, please contact our Customer Service Department at 1-313-446-0450.