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Advertising Age Article Abstract

Hearst Buys ICrossing, Signals Further Agency Deals

Search Firm Acquisition to Form Core of New Business Unit

By: Kunur Patel
Published: June 03, 2010

NEW YORK (AdAge.com) -- Hearst confirmed it's acquiring digital agency iCrossing for approximately $325 million, according to executives familiar with the deal, a figure $50 million shy of the price tag first reported in February. The announcement comes after months of rumors that the publishing company was interested in one of the last large, independent digital agencies still up for grabs. ...

Full Article Word count: 461

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