You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Will Cable's Conan Cost as Much as NBC's Conan Did? Buyers Rebuff Turner's Aggressive Price Demands, but This Ploy Could Pay Dividends By Brian Steinberg, Published on June 03, 2010 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.