You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract High-Fructose Corn Syrup Offers Bittersweet Lesson Marketers Spend Too Much Time on Brand Names, Not Enough on Category Names By Al Ries, Published on June 07, 2010 7 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.