Advertising Age Article Abstract
How the IPad Became Child's Play -- and Learning Tool
Young Kids' Almost Innate Ability to Use Device May Reshape Way We Use Media
NEW YORK (AdAge.com) -- Anyone who has watched a child pick up an iPad has seen something amazing and maybe a little eerie. Kids too young to use a computer or TV remote or even read are using the device innately, chubby hands flying over the screen, leaving smudges as they go. And in the process, they may just be reshaping media. ...